Sherry Serafini
Exploring the mind of a beading rockstar
July 14-15, 2018

This Event is Sold Out

Waiting List Available

Unusual objects and shapes become part of a new story as Sherry stitches beads and gemstones, one at a time, to a felt like base.  Most pieces are born spontaneously as the beads and Sherry’s imagination dictate the design.  She seldom works from sketches.  Sherry finds this meditative form of art to be a rich counterpoint to a society full of instant gratification.  Some pieces take a year to complete.  Each is unique.

Sherry was raised in a military family, moving every few years.  She credits that nomadic lifestyle with giving her an adventurous and uninhibited approach to her work.


Sherry was voted one of the top 10 instructors in the United States by Bead & Button magazine. She lectures and teaches throughout the U.S. and has won numerous awards for excellence in design, including Saul Bell Outstanding Jewelry Design Award, Bead International 2006, People’s Choice Bead Dreams, Runner Up Best in Show Bead Dreams, Kennedy Best of Nationally.  She has been published and has written articles for several well-known magazines.  Her work has been featured on the covers of trade magazines and catalogs and is the co-author of the Art of Bead Embroidery with artist and dear friend Heidi Kummli and Sensational Bead Embroidery by Sherry Serafini


Sherry’s beaded art is known internationally and is owned and worn by Grammy winner Melissa Etheridge, Steven Tyler of Aerosmith, Lenny Kravitz,  and singer Fergie of the Black Eyed Peas. Her beadwork has been seen at fashion week in Milan by the artists who commission her.


Unconventional and Unpredictable: Bead Embroidery


"I invite you to let go of your inhibitions and enjoy this bead embroidered journey through my mind. I would like to show you the world of the unconventional jewelry design with a technique that dates back to the beginning of time.


The focus of our workshop will be on designing an ultimate neckpiece with bead embroidery from start to finish. Explore how to create an initial shape from your chosen focal point. Then take your beads on bead embroidered journey to create a personalized piece of wearable art. Finishing and fringe are also explored."


Examples of what you can create

General Information

July 14-15, 2018 Embassy Suites - Marlborough, MA

The workshop inside the hotel!


The mini retreat costs $350 and includes:

  • Full-day workshop Saturday, and Sunday

  • Breakfast buffet daily with chef attended omelette station (hotel guests only)

  • Daily evening beverage and hor d'oeuvres reception (hotel guests only)

  • Friday evening meet and greet (during and after the hotel evening reception)

  • Catered lunch Saturday, and Sunday

  • Afternoon refreshments on workshop days

  • Shopping at the SocialBeadia & Instructor trunk shows

  • Gather in the evenings to visit with old and new friends during open beading time

  • The fee for the mini retreat does not include transportation or hotel costs.

  • The retreat fee does not include workshop kits or supply items.

Seats are limited, so reserve your place in this exclusive mini retreat today! Please visit the registration page to make your retreat reservation. You have the option of paying just the deposit to hold your spot at this time, or paying the total amount due. Your order number serves as your confirmation number. For any questions, please contact Sue Burleigh via e-mail or call 603-734-5505.

Event Schedule

Saturday, July 14, 2018

6:30 am - 9am - Complimentary Cook to Order breakfast - Hotel guests only

9am-4pm Day 1 Workshop
12-1pm Catered Lunch
4pm on - Free Time or gather with friends old & new for beading & fun.

5:30 - 7:30 pm - Complimentary Reception with hors d’oeuvres, juices, and sodas - Hotel guests only

Sunday, July 15, 2018

6:30 am - 9am - Complimentary Cook to Order breakfast - Hotel guests only

9am-4pm Day 2 Workshop
12pm-1pm Catered Lunch

4pm on - Free Time, say goodbye!

Lunch Menu

  •  Full, Fresh Salad Bar with over 20 toppings!

  •  Gourmet Sandwiches

  •  Soup du Jour

  • Table of Incredible Desserts

  • Pitchers of Iced Tea

Hotel Information

Embassy Suites by Hilton Boston Marlborough

123 Boston Post Road West

Marlborough,Massachusetts, 01752, 

USATEL: +1-508-485-5900

FAX: +1-508-481-3110

An all-suite property that offers:

  •         A private bedroom with a king size or two double beds

  •         A separate living room with sofa bed

  •         Wet bar, refrigerator, microwave plus a coffeemaker

  •         Complimentary, Cooked-to-Order Breakfast each morning

  •         Each evening - Complimentary Reception from 530 to 730 with complimentary hors d’oeuvres, juices, and sodas

Staying at the hotel is not required, but is a great option for out of town attendees or if you would just like a nice weekend getaway.  I have a limited number of rooms held, but can add more if there is interest.  If you plan on staying at the hotel, you must either call the hotel to make reservations (be sure to ask for the special SocialBeadia rate) or visit  

All reservations must be made prior to June 13, 2018 to obtain the group rates.

Group Rate:  

Suite with Double beds plus pullout sofa bed                                                $169.95

Suite with King bed plus pullout sofa bed                                                       $139.95

Class Payment and Cancellation 

A non-refundable deposit of $100 is required to reserve your spot in the class. You must pay the balance of $250 by March 15, 2018.  If you do not pay your balance by the due date, you forfeit your deposit and your spot in the class. 

You have the option of paying just the deposit to hold your spot at this time, or paying the total amount due. Your order number serves as your confirmation number. For any questions, please contact us at or call 603-734-5505.


Cancellation Policy:

Cancellation penalties:

·       Before 3/15/2018 - $100 (entire deposit)

·       3/15/2018 or after - $350 - (entire amount)


Cancellation by customer: 


If you have to cancel your attendance, you will be refunded the amount paid less any applicable cancellation penalties as stated on the event webpage and a $50 processing fee.  Fully paid registered spaces are transferable in the event you are unable to attend at the last minute. We will attempt to find a replacement from our wait list if one exists.  If someone registers for your spot, we will refund your payment less a $50 processing fee. If no one is available on the wait list, it is your responsibility to find a replacement for your spot in the retreat in order to have your payment refunded.  

We encourage you to obtain Cancellation and/or Travel Insurance. SocialBeadia, LLC, Sue Burleigh or any of our subsidiaries cannot be held responsible for your cancellation for any reason.

Cancellation by instructor(s):

In the unlikely event one or more instructor(s) have to cancel, SocialBeadia reserves the right to provide a replacement instructor of their choice or reschedule the event.  Any refund available will be solely at the discretion of SocialBeadia, LLC.

Cancellation by SocialBeadia:

If SocialBeadia has to cancel the retreat for business or personal reasons other than those stated below, your entire payment will be refunded.  If the event is cancelled due to acts of God, war on American soil, government regulations, disaster, strikes, civil disorder, curtailment of transportation facilities, or any other situation making it inadvisable, illegal, or impossible to hold the event, no refund will be available.  SocialBeadia strongly recommends you purchase travel insurance to cover your costs in case of one of these unforeseeable occurrences.

By signing up for the retreat and making a deposit, you agree to these terms.

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